Market Analysis

San Francisco Market Insights

Expert Perspectives by Allison Chapleau

With over 23 years of experience in the San Francisco real estate market, Allison Chapleau delivers sophisticated, data-driven insights and strategic advice to help you navigate today’s competitive landscape.

Feb 14, 2025

Why Real Estate Investors Are the Ultimate Optimists

Real estate investors are visionary optimists who see opportunity in uncertainty, driven by resilience, long-term strategy, and a belief in progress. Their impact extends beyond profits, shaping communities and creating lasting value.

Feb 12, 2025

Price Your Investment Property Right, or Risk Getting Less

Pricing a 5+ unit building correctly from the start is crucial in San Francisco’s data-driven market, as underpricing no longer guarantees bidding wars, and overpricing leads to stagnation. Investors focus on financial performance, not emotion, so strategic, market-aligned pricing attracts serious buyers and maximizes value.

Feb 11, 2025

Why Are There So Few Multi-Unit Buildings for Sale in San Francisco?

San Francisco multi-unit owners are holding onto their properties because strong rental income provides steady returns, and selling isn’t as lucrative with higher interest rates and limited exchange opportunities. While some sell due to rising costs or retirement, most investors are waiting for better conditions in a recovering market.

Feb 6, 2025

Cap Rate: Just a Fancy Way to Talk About Cash Flow

Cap rate is a simple way to measure a property's return based on cash flow, with higher rates indicating greater risk and reward. While useful for comparisons, it doesn’t account for financing or future appreciation—so focus on the full financial picture.

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ALLISON CHAPLEAU

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